http://frankahilario.com/?p=207 Mon, 02 Aug 2010 15:08:05 -0500 http://wordpress.org/?v=2.8 hourly 1 http://frankahilario.com/?p=207&cpage=1#comment-318 Writing begins when you don’t understand « The Franciscan Quip Thu, 24 Jan 2008 21:36:32 +0000 http://frankahilario.com/?p=207#comment-318 [...] post info By frankahilario Categories: Quip Unquip and Quote Unquote Selections from my Franciscan essays (hover cursor over link for source or click for full article) ‘Choosing Joy. Being How To Interpret Science Language’ [...] [...] post info By frankahilario Categories: Quip Unquip and Quote Unquote Selections from my Franciscan essays (hover cursor over link for source or click for full article) ‘Choosing Joy. Being How To Interpret Science Language’ [...]

]]> http://frankahilario.com/?p=207&cpage=1#comment-126 Choosing Joy. « My Franciscan Essays Thu, 29 Nov 2007 23:36:33 +0000 http://frankahilario.com/?p=207#comment-126 [...] When the customer says ‘No!’ the sale begins. That’s a mantra of sales people, and it’s a daunting challenge to be creative about a critical situation. So: When the science writer says ‘No, I don’t understand this material at all,’ the science writing begins. A problem is not a problem, it’s an opportunity. It’s all in the attitude. Strange as it may seem, but a science writer can learn from a salesman about being creative. In fact, this is a 30-year-old idea; Elmer Leterman wrote his seminal book The Sale Begins When The Customer Says ‘No’ in 1977 yet (amazon.com). The lesson here? One never stops learning. ¶ How does one interpret science language? Note that the two quoted paragraphs (in italics) below both come from the Executive Summary of ‘ICRISAT’s Vision and Strategy to 2015’ (ICRISAT.org).  The full essay [...] [...] When the customer says ‘No!’ the sale begins. That’s a mantra of sales people, and it’s a daunting challenge to be creative about a critical situation. So: When the science writer says ‘No, I don’t understand this material at all,’ the science writing begins. A problem is not a problem, it’s an opportunity. It’s all in the attitude. Strange as it may seem, but a science writer can learn from a salesman about being creative. In fact, this is a 30-year-old idea; Elmer Leterman wrote his seminal book The Sale Begins When The Customer Says ‘No’ in 1977 yet (amazon.com). The lesson here? One never stops learning. ¶ How does one interpret science language? Note that the two quoted paragraphs (in italics) below both come from the Executive Summary of ‘ICRISAT’s Vision and Strategy to 2015’ (ICRISAT.org).  The full essay [...]

]]> http://frankahilario.com/?p=207&cpage=1#comment-118 Choosing Joy. « faith, hope & acccommodation … f@h Thu, 29 Nov 2007 13:07:44 +0000 http://frankahilario.com/?p=207#comment-118 [...] When the customer says ‘No!’ the sale begins. That’s a mantra of sales people, and it’s a daunting challenge to be creative about a critical situation. So: When the science writer says ‘No, I don’t understand this material at all,’ the science writing begins. A problem is not a problem, it’s an opportunity. It’s all in the attitude. Strange as it may seem, but a science writer can learn from a salesman about being creative. In fact, this is a 30-year-old idea; Elmer Leterman wrote his seminal book The Sale Begins When The Customer Says ‘No’ in 1977 yet (amazon.com). The lesson here? One never stops learning. The full essay [...] [...] When the customer says ‘No!’ the sale begins. That’s a mantra of sales people, and it’s a daunting challenge to be creative about a critical situation. So: When the science writer says ‘No, I don’t understand this material at all,’ the science writing begins. A problem is not a problem, it’s an opportunity. It’s all in the attitude. Strange as it may seem, but a science writer can learn from a salesman about being creative. In fact, this is a 30-year-old idea; Elmer Leterman wrote his seminal book The Sale Begins When The Customer Says ‘No’ in 1977 yet (amazon.com). The lesson here? One never stops learning. The full essay [...]

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